New US Internet Regulations Take Effect, and Web Users See No Change

Open Internet activists counted down to this Friday. After years of advocacy and months of legal procedure, the federal government’s rules for strictly regulating the web took effect: The democracy of the Internet became enforceable, with the government ready to protect the principles of net neutrality and Internet service providers required to load every site at the same speed.

Open Internet activists counted down to this Friday. After years of advocacy and months of legal procedure, the federal government’s rules for strictly regulating the web took effect: The democracy of the Internet became enforceable, with the government ready to protect the principles of net neutrality and Internet service providers required to load every site at the same speed.But for all the buildup, the dawn of the new rules was anticlimactic. For the average user weary of video interruptions and “buffering stream” pop-up messages, nothing changed.
bits.blogs.nytimes.com/2015/06/12/new-internet-regulations-take-effect-and-web-users-see-no-change/

Chinese Hackers Circumvent Popular Web Privacy Tools

Chinese hackers have found a way around widely used privacy technology to target the creators and readers of web content that state censors have deemed hostile, according to new research.

Chinese hackers have found a way around widely used privacy technology to target the creators and readers of web content that state censors have deemed hostile, according to new research.The hackers were able to circumvent two of the most trusted privacy tools on the Internet: virtual private networks, or VPNs, and Tor, the anonymity software that masks a computer’s true whereabouts by routing its Internet connection through various points around the globe, according to findings by Jaime Blasco, a security researcher at AlienVault, a Silicon Valley security company.
www.nytimes.com/2015/06/13/technology/chinese-hackers-circumvent-popular-web-privacy-tools.html

LTE Subscriber Base to Grow to 1.4 Billion Globally by Year-end 2015

​ABI Research estimates that there will be nearly 1.37 billion 4G LTE subscribers worldwide by year-end 2015, up from nearly 650 million in 2014. ABI Research forecasts that the LTE subscriber base will exceed 3.5 billion by 2020, demonstrating a 5 year CAGR of 20.8%. The exponential rise in LTE points-of-presence covered justifies the need for sustained investment in LTE infrastructure, which is expected to grow nearly 10% year-on-year.

[news release] ​ABI Research estimates that there will be nearly 1.37 billion 4G LTE subscribers worldwide by year-end 2015, up from nearly 650 million in 2014. ABI Research forecasts that the LTE subscriber base will exceed 3.5 billion by 2020, demonstrating a 5 year CAGR of 20.8%. The exponential rise in LTE points-of-presence covered justifies the need for sustained investment in LTE infrastructure, which is expected to grow nearly 10% year-on-year.Major carriers in the United States are still investing heavily in LTE technology to consolidate their networks. Verizon Wireless is partnering with Ericsson to deploy small cells or micro-basestations to densify its network capabilities, with nearly US$500 million allocated for small cells deployment.Similarly, T-Mobile US is also partnering with Nokia Networks to explore small cell deployments that operate using LTE-Unlicensed technology. The companies will jointly establish a pre-standards LTE-U solution which uses Nokia Flexi Zone with Licensed Assisted Access (LAA) functionality to provide additional LTE capacity and better network performance. T-Mobile US will also conduct joint trials with Ericsson on LAA technology or LTE-U in the 5.x GHz band later this year.Elsewhere in Asia, small cells deployments are also being considered by Singapore telcos to boost surfing speeds in densely populated areas. The small cells, which are one-eighth the size of traditional basestations can be mounted on ceilings to ease data traffic when an area becomes too congested. Small cells were already deployed by Singapore telco Singtel in 3Q 2014, while the remaining two telcos plan to deploy small cells island-wide to boost their 4G capabilities by 2017. “Operators can expect to improve their 4G service revenues by investing in small cell technology as users download more mobile data with faster surfing speeds,” comments Cheri Wong, Research Analyst at ABI Research.Meanwhile, LTE networks in China continue to expand at a furious pace, with a strong focus in TD-LTE rollouts to drive Asia-Pacific 4G penetration to increase by more than 2.5 times to 7.9%. ABI Research forecasts 4G penetration to further rise to 20.8% in 2015, up by more than 150% from the previous year.The 4G Subscribers, Devices and Networks market data contains regional as well as selected country-level segmentation for the 4G LTE market. Segmentation includes subscribers, devices and basestations. These findings are part of ABI Research’s LTE & 5G Market Research.ABI Research provides technology market research and technology intelligence for industry innovators. From offices in North America, Europe and Asia, ABI Research’s worldwide team of experts advises thousands of decision makers through 70+ research and advisory services. Est. 1990. For more information visit www.abiresearch.com, or call +1.516.624.2500.
https://www.abiresearch.com/press/lte-subscriber-base-to-grow-to-14-billion-globally/Also see:LTE subscriptions to surpass 1 billion this year [IDG]
The number of LTE subscriptions will pass 1 billion before the end of the year, prompting operators to invest in technologies such as small cells to keep up.
http://www.computerworld.com.au/article/577329/lte-subscriptions-surpass-1-billion-year/
http://www.computerworld.co.nz/article/577329/lte-subscriptions-surpass-1-billion-year/

RPM Comments Report Makes URS Expansion Danger Clear by Philip Corwin, Internet Commerce Association

Internet Commerce Association logoOn May 29th ICANN staff issued its Report of Public Comments on the “Draft Report: Rights Protection Mechanisms Review”

Internet Commerce Association logoOn May 29th ICANN staff issued its Report of Public Comments on the “Draft Report: Rights Protection Mechanisms Review”.

Back in May ICA advised ICANN that, “ICA would vigorously oppose any attempt to amend the URS to provide a domain transfer option as such a rapid and circumscribed process could be readily abused to further the scourge of reverse domain name hijacking.”

The staff Report makes clear that our fears that the URS could be converted into a low-cost, fast-track version of the UDRP with more opportunities for domain hijackers and less due process for domain registrants were well founded.

The Report’s URS section (below) makes perfectly clear that elements of the trademark community as well as others would like Uniform Rapid Suspension converted into Uniform Rapid Transfer, with all sorts of other tweaks that would put domain registrants at a greater disadvantage.

Among the ideas suggested for the URS by various commenters were:

  • Adding various forms of domain transfer options, either at the time of the decision or when the domain registration expires.
  • Lengthening the term of the domain suspension beyond the initial registration period.
  • Lowering the “clear and convincing evidence” burden of proof standard to the “preponderance of the evidence” burden used in UDRP actions – combined which changing what needs to be proved from ‘registration and use’ in bad faith to ‘registration or use’.
  • Making the URS a “loser pays” procedure.
  • Eliminating or shortening the current one-year post-decision time period in which a defaulting registrant can file for de novo appeal.
  • Requiring the registrant to pay a response fee in all filings, rather than only in those cases involving 15 or more domains, as set in the current URS rules.

Adding up these comments, it’s pretty evident that the URS could be changed in the future to become an accelerated, lower-cost version of the UDRP, with the same burden of proof plus a domain transfer option. Those two changes alone would probably cause a mass shift from UDRP filings to URS by trademark owners – thereby converting the URS from its intended use as a narrow supplement to the UDRP to a complete substitute for it. Other potential changes could be adoption of a loser pays requirement, requiring registrants to pay a response fee in all cases, and changing what must be proved by complainant to bad faith registration or use.

It’s currently unclear what process will be followed to consider any of these suggestions. The URS and the other new gTLD rights protection mechanisms (RPMs) were adopted as implementation and not policy measures through a process less comprehensive and inclusive than the standard ICANN policy development process (PDP). Given the sweeping policy implications of these suggested modifications, there is a clear need to reengage in a debate about what process should be used to consider any of these proposals – especially if the URS is to be imposed on legacy gTLDs.

Finally, the prospect of fairly sweeping future changes in the very nature of the URS underlines what an outrageous and improper power grab is currently being attempted by ICANN contracting staff in trying to impose the URS on .Travel, .Cat, and .Pro – and all legacy gTLDs up for renewal in the future, including .Com – through private contract negotiations rather than a PDP. That not only violates ICANN’s Bylaws requiring consensus policy changes through a bottom-up process, not top down staff overstepping, but also puts the cart before the horse. Domain registrants need certainty about if and how the URS will change in fundamental ways before we and others can possibly engage in a PDP regarding whether it should be a Consensus Policy for all gTLDs.

ICA is not unsympathetic to the concerns of trademark owners, and in our comment letter we suggested a workable alterative that eliminated their need to incur endless defensive registration fees, while preserving due process for domain registrants and preventing the abuse of the URS by domain hijackers:

However, we are sympathetic to the concerns of trademark owners, and would suggest the alternative of permanently barring the re-registration of a URS losing domain where the domain name/trademark is not a generic term and its registration by anyone other than the rights holder would almost surely constitute infringement. This concept could also be explored in regard to generic terms registered at gTLDs whose names correspond to the goods and services for which the word is trademarked by the prevailing complainant. Such an approach would not invite URS abuse for domain hijacking purposes but would afford permanent protection to infringed rights holders – and without the unending costs associated with holding a domain defensively in a large and growing portfolio.  

That suggestion and others should be considered after receipt of a staff Issues Report on the RPMs that is now scheduled for delivery in September.

ICA will continue to defend the due process rights of domain registrants and to insist that proper procedures consistent with ICANN’s Bylaws be adhered to in any future consideration of URS changes and URS applicability to legacy gTLDs.

*****

Excerpt from “Draft Report: Rights Protection Mechanisms Review”

Comments relating to the Uniform Rapid Suspension system (URS).

Six comments were received in response to the effectiveness of the Uniform Rapid Suspension service in providing a quick and low-cost process for addressing infringement in domain name registrations. The majority of comments express that although the URS may have achieved some of what it was intended to do, the suspension remedy it provides is often not useful.

“Although the URS is quicker and less expensive compared to the Uniform Domain Name Dispute Resolution Policy (UDRP), the only available remedy it provides to a successful complainant is the suspension of a domain name which means that the domain name would become available again once the registration expires and could be re-registered by a third party. Considering that the complainant must pay a minimum of $375 per complaint, the available remedy does not make it attractive for many trademark holders.” (M)

“The benefits of the URS are its quickness and relatively low cost. It may be useful for addressing domain name registrations that require immediate takedown as a result of infringing content. However, suspension of a domain is not the optimal remedy in the vast majority of domain name infringement cases. It is unsurprising, therefore, that the URS has been minimally used to date, and trademark owners continue to rely extensively on the UDRP because of its more effective remedy, namely transfer of the domain name to the trademark owner. We believe the URS can have a transfer remedy after expiration, subject to interim appeals processes, and remain a complement to the UDRP. The two RPMs would still be distinguished by price, time to resolution, evidence required, and standard of proof. Adding this remedy would cause the URS to be a more effective RPM in stemming cybersquatting and infringement.” (GOOG)

“The URS has generally been effective in providing a quick and low-cost process for addressing infringement, although there are some ongoing implementation issues.” (RySG)

“As initially proposed, the BC believed that suspension would be adequate, but the collective experience following delegation of the new gTLDs has shown that it is not an effective remedy after all. We propose evaluation by the community of alternate remedies for successful URS proceedings (short of compelled transfer) to make them more attractive. For example, this could include (1) an extended suspension of 3-5 years, (2) a right of first refusal to purchase the domain before the registration period expires and the domain falls back into the pool, and/or (3) an option to purchase the domain directly from the registrar within a certain time period following the decision.” (BC)

“ICA would vigorously oppose any attempt to amend the URS to provide a domain transfer option as such a rapid and circumscribed process could be readily abused to further the scourge of reverse domain name hijacking. However, we are sympathetic to the concerns of trademark owners, and would suggest the alternative of permanently barring the re-registration of a URS losing domain where the domain name/trademark is not a generic term and its registration by anyone other than the rights holder would almost surely constitute infringement.” (ICA)

“As the Report recognizes, the main limitation of the URS is that its remedy is limited to suspension of the domain name for the remainder of the registration period, which could be a matter of mere months or weeks. By and large, the URS is likely not viewed as an attractive option by rights holders because the cost does not justify the remedy: merely suspending the domain name for a relatively short period is not sufficiently valuable in the eyes of most brand owners. If the domain name is important enough to the rights holder to engage in a legal proceeding, then a temporary suspension of that domain name is insufficient to prevent its further misuse. Suspension also carries the risk that once the domain name is released, it will be registered again by another (or even the same) infringer, forcing the rights holder to restart the process for the same domain name. Thus, any efforts to improve the utility of the URS for rights holders must start with the remedies available.” (IPC)

“Neither its speed nor its low cost compensated for the limited nature of the remedy. In fact, the remedy entirely undermined the URS’ other intended benefits: many members ranked the URS as too expensive, too time consuming and too complicated for what it provided. With the extremely high burden of proof, the cost of involving an attorney — whether inside counsel or outside counsel — was viewed as too great to justify allocating such resources to obtain the mere remedy of a temporary suspension. In fact, even though most IPC Respondents viewed cost and speed as the downsides of the UDRP, they still chose to file UDRP over URS actions in order to obtain transfers of the infringing domain names–even where case complexity or the high evidentiary standard of the URS were not problematic.” (IPC)

“The high standard of proof is another reported factor that discourages rights holders from using the URS. The “clear and convincing” standard of the URS is viewed as problematic for some trademark owners because the scope and reach of their trademark rights cannot be easily proven in the space allowed, and most cases of infringement require more legal analysis than is possible to present in a URS action. In other words, rightly or wrongly, a higher standard of proof is believed to add to the amount of evidence and detail needed to be successful.” (IPC)

“INTA appreciates the URS as a quick, inexpensive alternative to the Uniform Domain Name Dispute Resolution Policy (UDRP). However INTA does not agree with the conclusion of the Draft Report that the URS “works fairly well in terms of what it is designed to accomplish.”7 Even the Draft Report concedes that “some rights holders have not opted to use this service . . . .” To illustrate, the Draft Report notes that approximately 200 URS complaints have been filed to date.9 But in that same timeframe (since the beginning of 2014), over 320 new gTLDs have been the subject of UDRP complaints filed at WIPO alone (not counting other UDRP providers such as NAF, which, according to its searchable case database, has handled 65 UDRP complaints involving new gTLDs).10 This comparison is not quite apples-to-apples: as the Draft Report notes, a URS or UDRP may involve more than one domain name. But the point still holds: the initial returns have been meager, to the point that some commenters have openly wondered whether trademark owners have “given up” on the URS in favor of the UDRP.11 While the reality may not be so dire, the sentiment is still relevant to ICANN’s assessment of the effectiveness of the URS. A tool is only effective if it is actually used. Because the statistics demonstrate that the URS has only been used sparingly, INTA submits that the answer to the first question posed by the Draft Report is that the URS has not been effective – at least not yet.” (INTA)

Two of the comments address some of the challenges in terms of using the URS, such as burdensome implementation steps required of the registries, and requirements not being met by providers. In addition, one comment expresses that it may be helpful to also provide the Registry Operator, and not just the registrar, with the translated notice in the relevant local language.

“In their feedback, the majority of clients indicated that the URS is considered to have low usefulness in their brand protection strategies. The main reason stated for this assessment was that the available remedy, which is the suspension of the domain name rather than transfer, is perceived to be inadequate. Despite the relatively low cost of the URS, clients indicated that the cost to benefit ratio did not incentivise them to pursue the URS.” (CL&V)

“Burdensome implementation of an out-of- band process that only partially allows automation. URS providers are not consistently following the requirements.” (RySG)

“Notification to Registrars come in English and in relevant local language, while Registry receives only English language version (even though the URS provider already has the translation). It may be helpful to provide the translation to the registry provider as well.” (RySG)

“We repeat previous guidance suggesting EPP transformations instead of unreliable e-mail” (RySG)

Ten comments were received suggesting several factors that could be addressed to make the URS more effective. Many of the comments support adoption of a loser-pays model for the URS, and recommend incorporating transfer of the domain name as a possible remedy.

“To increase effectiveness, the URS should be provided at cost or alternatively on the basis of a loser-pays model. For the bad-actor registrant the existence of the URS does not offer any particular deterrent to registration. Even if they do not respond to the complaint there will still be a full assessment on the merits, and in most cases they pay no fee to file a response. If they lose the URS, their only loss is the cost of the domain registration. In addition, the URS should offer a perpetual block or transfer of the domain name to the successful complainant.” (M)

“As noted above, incorporating transfer as a possible remedy would make the URS more effective in protecting trademark rights. In addition, the ability for defaulting respondents in URS cases to reply for up to one year after notice of default, even after a determination is issued, and receive de novo review of the complaint (see URS Procedure6.4) is problematic, as it could lead to the unnecessary drawing out of an otherwise efficient process. This important peculiarity of the URS is not accounted for in chart contained in the Draft Report.” (GOOG)

“We would like to see the next and future reports reflect that the URS was a controversial mechanism — an ultra-fast, ultra-cheap takedown mechanism for New gTLDs – and many were worried about whether registrants would be able to respond. Clearly, registrants ARE responding, and in far greater numbers than we expected given that half the URS claims receive a response.” (NCSG)

“To improve the URS as a cost-effective mechanism, trade mark holders would like the following enhancements to be considered: (i) Transfer as a remedy: Currently, the only remedy available to successful complainants is the suspension of the infringing domain name for the duration of its registration period. The trade mark holder then has to monitor the domain name and ensure that it is not registered by another party when the suspension ends. For most trade mark holders the prospect of having to grab the domain name as soon as it is available and the risk of it being registered by a third party before they are able to do so, raising the prospect of the whole cycle starting again, means that the URS is not viewed as worthwhile. Introduction of domain name transfer as a remedy would significantly increase the effectiveness for trade mark holders of the URS as an RPM.

(ii) “Loser – pays” model: The URS is not viewed as involving any significant deterrents for infringers. Potentially infringing domain names can be registered by third parties, knowing that in case of a dispute resolution proceeding against them they will not incur any financial loss other than the cost of the domain name. For a fair and balanced RPM framework, the cost of the URS proceedings should be borne by the losing party. Although some have expressed doubt as to how a workable model could be developed for recovering costs from a losing registrant, there is precedent for such a model in some ccTLDs. Further work on this would be beneficial to establish whether a mechanism could be introduced for ICANN to pursue the losing registrant for payment.” (CL&V)

“It may be beneficial to consider adding a transfer option in the case of a successful URS, although allowing a change of registrant would require further policy development. The current URS policy makes renewals difficult. ICANN should clarify that either the original registrar (or a registrar of the complainant’s choosing that the name can be transferred to) collects payment from the complainant when they request a renewal, and send the renewal order to the registry. The registry cannot accept a request or payment for a renewal without the registrar’s involvement. ICANN may also want to consider adding definition of repeat URS offender and exploring its policy implications.” (RySG)

“It is a similar story with the Uniform Rapid Suspension (URS). The URS also failed to operate as a cost-effective brand protection mechanism for trade mark holders. We believe that there is a number of different way in which the URS could be developed, improved and simplified. However, if the URS is intended to provide a rapid relief in clear cut cases, then at the very least trade mark owners should be able to call for a transfer of the domain name (either in addition to, or in place, of the current remedy of suspension). We would also suggest that successful trade mark owners should not have to bear the cost of the URS process and that at least their URS fees should be repaid. There should be further consideration of how that repayment would be funded but there are a number of possibilities here ranging from the adoption of a “loser pays” regime in all cases or cross subsidies from those who have benefited from the introduction of the new gTLDs.” (ITMA)

“The use of Clearinghouse Signed Mark Data (SMD) files in Uniform Rapid Suspension (URS) proceedings would help make URS more efficient by leveraging the data already present in the Clearinghouse, thus making better use of the investment of time and resources that Clearinghouse recordations represent for TM owners.” (BC)

“According to section 4.2 of the URS document this notification is sent to the registrant only (and Registrar). However, it may be useful to send to Admin contact as well.” (GD)

“The IPC offers the following as additional topics that ICANN should explore relating to the URS:

1) Should there be a transfer remedy? Given that the losing party loses the domain name either way, there is no reason such a remedy would unfairly prejudice the losing party. Moreover, instituting a transfer remedy would not disrupt the speed or cost-efficiency of the URS, because its adoption would not necessitate modification of other URS requirements, such as the word and time constraints.

2) Should there be an extended suspension? Another possible alternative would be to extend the length of the suspension. This option would be further enhanced if losing respondents were also allowed to transfer the domain(s) at issue to the prevailing complainant voluntarily during that extended suspension.

3) Should there be a right of first refusal? Yet another option would be to give the winning complainant the right of first refusal when, at the end of the suspension period, the domain name is eligible for re-registration.

4) Should the standard of proof be modified? Changing the standard from “clear and convincing” to the more common “preponderance of the evidence” would make the URS more cost-effective.

5) Should the URS cover domain names that were either registered OR used in bad faith? Broadening the URS to cover cases in which domain names are clearly being used in bad faith, but where proof of registration in bad faith is less compelling, would make the URS more effective.

6) Should there be a financial penalty to the losing registrant? The infringing party loses nothing but the registration, and even has the ability to pick it back up on the drop. The ICANN community should explore options such as loser-pays, response fees, etc. to disincentivize infringing registrations.” (IPC)

“As the Draft Report notes, the main limitation of the URS is that its remedy is limited to suspension of the domain name for the remainder of the registration period.12 By its nature, this is not a long-term solution; rather, it is at best a temporary fix that carries with it the risk that the domain name will simply be registered again by another infringer once it is released. Any steps to improve the utility of the URS must begin there. Most preferable would be a mandatory transfer remedy akin to that offered under the UDRP. Given that the URS is designed to address only clear-cut cases of infringement, we see no due process concerns that would make such a remedy inequitable to the losing party, and see no reason why such a change would disrupt the speed or cost-efficiency that distinguishes the URS from the UDRP. Short of that, another possible alternative could include extending the length of the suspension to something like 5 years (as opposed to the current duration – remainder of the registration period – which, depending on the facts, could be only a few weeks or months) and then allowing losing respondents to voluntarily transfer the domain(s) at issue to the prevailing complainant during that time (as of now, such a transfer is not allowed during the suspension). Either of these possibilities would be an improvement over the status quo, and would offer a more meaningful remedy for trademark owners while still maintaining the quick, low-cost structure of the URS.” (INTA)

“INTA sees no reason why the requirement that a respondent pay a response fee – which is ultimately refundable to the prevailing party – should be limited to those URS complaints listing 15 or more domain names registered by the same registrant. Rather, one surefire way to increase trademark owner usage of the URS would be to apply that same response-fee requirement to all URS complaints, without regard to the number of domain names at issue. Feedback suggests that more trademark owners would use the URS if there was a possibility that their costs to do so would be refunded – especially given that the Draft Report shows that trademark owners have prevailed in 87% of URS proceedings thus far (albeit in a small sample size).13 Of course, eliminating the current 15-domain minimum may increase the number of defaults from the current 52% rate14 – potential respondents who view their case as weak may rationally choose to default rather than to pay the response fee. But that is not a bad thing. Although all determinations – including defaults – are evaluated by a URS panel on the merits, making this change would, over time, allow providers to focus more of their resources on those URS disputes for which the respondent thinks enough of its arguments to risk the response fee. In other words, elimination of the 15-domain minimum would benefit trademark owners, providers, and “legitimate” respondents alike. The only group it would harm would be cybersquatters.” (INTA)

This article by Philip Corwin from the Internet Commerce Association was sourced with permission from:
www.internetcommerce.org/urs-expansion-danger/

How to use brand Sydney to your benefit

Sydney gTLD logoBe it the gorgeous, year-round sunny weather, world renowned icons (such as the Sydney Fish Market or Luna Park Sydney), or the vibrant and diverse culture the city has become known for – Sydney has a lot to love about it.

The City of Sydney knows this and goes to great lengths to carefully manage the brand of Sydney and establish a position for the city that encapsulates all the things we’ve come to love about it.

But how can businesses and individuals benefit from Sydney’s inherent good name?

Using brand Sydney

One way innovative businesses have tapped into consumers’ love for all things Sydney has been to align their businesses with the city.

This can be as simple as using the term ‘Sydney’ in your business name. Some of the Sydney’s greatest brands have the city’s name in their trademark, enabling them to trade off the established goodwill of brand Sydney for their business.

Examples of this include the Sydney Opera House, Cafe Sydney or Taste of Sydney festival.

One icon of the city which has successfully used this technique to its advantage is the Sydney Boulevard Hotel.

Sydney Boulevard Hotel 

The Sydney Boulevard Hotel has long been regarded as one of the city’s most iconic hotels, with a history spanning back more than five decades.

The opening of The Sydney Boulevard in 1973 was hailed a milestone in history as it was the first major 5-star hotel in Sydney. Boasting a guest list of high profile celebrities, sports stars and politicians such Frank Sinatra, John Wayne, Sammy Davis Junior, Grace Jones, The Village People, Muhammed Ali, John McEnroe, Phil Collins and former Australian Prime Minister Bob Hawke. The Sydney Boulevard was the centre of the social life of Sydney with high demand for its restaurants and its nightclub, Williams with waiting lists on weekdays.

Suan Lee Tan, Director of Sales and Marketing at the Sydney Boulevard Hotel said positioning the hotel as a locally iconic brand was an important element in their business strategy.

“The Sydney Boulevard Hotel is one of the city’s pioneer hotels,” Ms Tan said. “Having the word Sydney in our name is a powerful marketing tool. It helps our guests have a certain degree of intimacy with our brand, even before they have visited.”

In 2005, the hotel changed names to Bayview Boulevard Sydney and in 2012 the Hotel changed back to The Sydney Boulevard Hotel, returning to the iconic Sydney identity.

“It was clear that the original branding was much more meaningful to our customers. It demonstrated how important it is to promote our geographic location within Sydney city. Event planners and guests often search for hotels based on their location, and our brand says it all.

“We have the privilege that when someone is looking for a hotel in Sydney, our brand is highly recognisable and often displayed high in search results, simply because of our name,” Ms Tan said.     

Obviously, it’s not always possible to use a city name in your trademark. But there is another way to achieve this result without changing your brand name. 

.sydney domain names 

As the Sydney Boulevard Hotel demonstrates, aligning your brand with the city of Sydney can be an effective way to further promote your business.

The introduction of .sydney domain names now allows brands a new and innovative way to demonstrate their patriotism for Sydney.

With a .sydney domain name, businesses have the opportunity to tailor web addresses to be geographically relevant to their target audience. This level of customisation has never before been available.

Just imagine if fast food chain Dominos wanted to make it easier for their Sydney-based customers to find their restaurants and learn more about the menu. They could create a landing page on their website entirely devoted to Sydney content and host it on the domain name www.dominos.sydney which could tell Sydney-based customers everything they need to know about their Sydney stores.

For the first time, marketers can now associate their products and brands with a web address that speaks directly to their customers and the city in which they live.

As we saw with the Sydney Boulevard Hotel, creating a long-lasting association with your city can be an incredibly powerful marketing tool.

In an era of data-driven digital marketing, .sydney domain names will offer marketers an innovative approach to online engagement.

Where will your brand live online?

This article was sourced with the permission of ARI Registry Services from the Iconic Sydney website at www.iconic.sydney/media-release/how-to-use-brand-sydney-to-your-benefit/

 

 

.FROGANS To Commence Priority Registration Period For Entrepreneurs

The priority registration period for entrepreneurs interested in registering a .frogans address will start on Monday 15 June at 12:00 UTC. This follows the end of a priority registration period for trademark holders.

The priority registration period for entrepreneurs interested in registering a .frogans address will start on Monday 15 June at 12:00 UTC. This follows the end of a priority registration period for trademark holders.As from Monday, any person wishing to develop an initiative based on the publishing of Frogans sites will be able to register a dedicated Frogans network having a network name of their choice, for example a generic term, a geographical name, a community name, a trademark, etc.The priority registration period for entrepreneurs will be presented in detail during the fourth Frogans Technology Conference which will focus on the ecosystem and which takes place in Paris on Wednesday 17 June starting at 16:30 (14:30 UTC).The Frogans initiative is one of the few truly innovative ideas to come out of the new gTLD programme. The .frogans gTLD will not involve selling domain names for websites or email. Rather it will enable the introduction of a new technology for publishing content on the internet. This new technology comes with the registration of a new type of “address” for a new type of “site” that will work everywhere, on every device, but still requires the Domain Name System even if it is invisible to end users.Frogans addresses will be different to other internet addresses. They will be in the format . The only domain names as we’re use to seeing them on the Web will be get.frogans and fcr.frogans. These two domains will be the sources for initial downloads of Frogans Player software and registration of Frogans addresses in the Frogans Core Registry (FCR) [more information at https://nic.frogans/].So what would businesses do with a Frogans site? On a mobile device, they will allow businesses to have an app-like presence. They can include information such as a restaurant could quickly have their menu, a company could have quickly updatable stock or currency information or a news agency could run headlines, sports results and short stories. A small bicycle hire businesses could quickly and easily update how many bicycles are available at any one timeAnd each Frogans site can run on all mobile and desktop platforms using only a small amount of bandwidth, so ideal in countries where mobile data use is expensive. The Frogans sites are also designed to be secure and prevent all types of phishing.Frogans sites remind me of the widgets I use to see on the Windows 7 desktop for weather, currencies and so on. They’re run on the desktop, several can be run at once and their size can vary but the maximum size is 320 x 240 pixels.The Frogans addressing system is designed to be independent of the protocol used between machines such as http and ftp. The “address” used doesn’t use dots or typical addressing symbols – just the name. And with the limited space it’s only possible to do a limited number of things.So registering a Frogans address starting with the network name “frogans” will cost €6 per year. Frogans addresses starting with a personalised network name, e.g. brand, generic term, geographical term, community name, require the registration of a dedicated Frogans network, which will cost an additional €1,500 per year. These fees are paid by FCR account administrators (the registrars in the Frogans addressing system). The registrant/holder price will depend on the sales strategies of FCR account administrators.For end users, they will require a small download for “Frogans Player” and disputes over addresses will be resolved through UDRP-F. The “F” for Frogans.Address characters can be registered in ten language scripts – Thai, Chinese, Japanese, Greek, Arabic, Korean, Devanagari, Cyrillic, Hebrew and Latin.To attend the conference in person, or to participate remotely, you can register online at https://conference.frogans.org/

Twitter’s Costolo Years: An Annal of Missed Opportunities

Oh, but what is to be done with Twitter. On Thursday, in a press release posted to its eponymous social network, Twitter Inc. announced that its CEO, Dick Costolo, would resign. Jack Dorsey, one of the company’s founding quadrumvirate and the company’s first CEO, will take his old job in an interim role.

Oh, but what is to be done with Twitter.On Thursday, in a press release posted to its eponymous social network, Twitter Inc. announced that its CEO, Dick Costolo, would resign. Jack Dorsey, one of the company’s founding quadrumvirate and the company’s first CEO, will take his old job in an interim role.Some investors have called for Costolo’s resignation for more than a year, calls which became more strident after extremely disappointing quarterly results in April. (Twitter’s weaker-than-anticipated growth was dismal enough that it drove down stock prices 18 percent that day.) By appointing Dorsey as acting executive, the company seems to be hearkening back to the idealism of its early days.
www.theatlantic.com/technology/archive/2015/06/dick-costolo-twitter-ceo-resigns/395705/

Virus Hunter Kaspersky Becomes the Hunted

The Russian IT security firm Kaspersky Lab has discovered a new, powerful cyber weapon, apparently a successor to the notorious Duqu software. But this time the virus hunter itself is a target. Now experts are scrambling to identify who’s behind it.

The Russian IT security firm Kaspersky Lab has discovered a new, powerful cyber weapon, apparently a successor to the notorious Duqu software. But this time the virus hunter itself is a target. Now experts are scrambling to identify who’s behind it.For the employees of the Russian firm Kaspersky Lab, tracking down computer viruses, worms and Trojans and rendering them harmless is all in a day’s work. But they recently discovered a particularly sophisticated cyber attack on several of the company’s own networks. The infection had gone undetected for months.Company officials believe the attack began when a Kaspersky employee in one of the company’s offices in the Asia-Pacific region was sent a targeted, seemingly innocuous email with malware hidden in the attachment, which then became lodged in the firm’s systems and expanded from there. The malware was apparently only discovered during internal security tests “this spring.”
www.spiegel.de/international/world/israel-thought-to-be-behind-new-malware-found-by-kaspersky-a-1037960.html

ICANN: Second Latin American and Caribbean DNS Forum Will Take Place in Buenos Aires, Argentina

LAC DNS ForumThe second edition of the LAC DNS Forum is a gathering place for industry, Internet policy and technical players. It will take place on 19 June in Buenos Aires and continues with the proposal originated in 2013 to promote a regional space for debate on DNS-related issues

LAC DNS ForumThe second edition of the LAC DNS Forum is a gathering place for industry, Internet policy and technical players. It will take place on 19 June in Buenos Aires and continues with the proposal originated in 2013 to promote a regional space for debate on DNS-related issues.

When: June 19, 2015

Where: Sheraton Hotel Retiro

The forum is open to anyone interested in issues pertaining to the domain name industry and the business opportunities it can provide, as well as to engage and network with key players and experts in the field. Target audience includes ccTLD and gTLD Registries and Registrars/Resellers, Registrants, DNS Experts, gTLD Applicants, Regional TLD Organizations, IT and Internet businesses, legal and IP firms, amongst others.

The objectives of the forum are the following:

  • Raise awareness about DNS issues in the Internet industry, with a focus on business – commercial opportunities and security and stability concerns.
  • Discuss the value, opportunities and challenges of domain names in a changing technical and business environment.
  • Enhance the understanding of regional Internet industry players and entrepreneurs about the value of promoting local content and local Internet-working initiatives.
  • Promote the participation of regional players in the technical and policy forums of the region and globally (LACNIC, LACNOG, IETF, ICANN, LACTLD, etc)

The LAC DNS Forum is open to all interested participants and is free of charge.

More information: http://lac-dns.net.ar/EN/index.php

This ICANN announcement was sourced from:
https://www.icann.org/news/announcement-2-2015-06-11-en

ICANN: ICG – Fifth Face-to-Face Meeting and Working Session at ICANN 53 Buenos Aires

ICANN 53 Buenos Aires meeting logoThe IANA Stewardship Transition Coordination Group (ICG) will be holding its next face-to-face meeting on Thursday 18 June and Friday 19 June from 09:00 – 17:00 in Buenos Aires.
ICANN 53 Buenos Aires meeting logoThe IANA Stewardship Transition Coordination Group (ICG) will be holding its next face-to-face meeting on Thursday 18 June and Friday 19 June from 09:00 – 17:00 in Buenos Aires.
(Time zone conversions here: Day 1 – bit.ly/1SU4gwy, Day 2 – bit.ly/1dcNk3v).

A precise agenda will become available closer to the meeting date. Topics likely to be covered include:

  • CWG names proposal pre-assessment
  • Planning for combined proposal assessment
  • Response to letter from NTIA regarding proposal finalization and implementation time frames
  • Planning for public comment period on combined proposal
  • Synchronization with CCWG-Accountability work
  • Future meeting/call planning and logistics

Observers are welcome to attend the session in-person. Information on remote participation and additional language streams will be posted on the following web pages:
Day 1 – https://buenosaires53.icann.org/en/schedule/thu-icg
Day 2 – https://buenosaires53.icann.org/en/schedule/fri-icg

In addition, the ICG will hold a working session on Thursday 25 June from 09:00 – 13:-0 ART (time zone conversions here: bit.ly/1IINsWp). This will be a working session to allow ICG members to discuss and wrap up items arising during the ICANN meeting week. More information on the session is available at https://buenosaires53.icann.org/en/schedule/thu-icg-working.

For more information about the ICG and the IANA Stewardship Transition, please visit the NTIA IANA Functions’ Stewardship Transition Microsite.

This ICANN announcement was sourced from:
https://www.icann.org/news/announcement-2015-06-11-en