YouTube to launch US movie rental service

YouTube is launching a movie rental service in a partnership with Hollywood film giants including Sony and Warner Bros, to rival Netflix and Apple’s iTunes.The video website will expand into streaming big-name, full-length blockbusters in May, according to reports. With the premium movie-on-demand service, film lovers will be able to stream new releases for as little as $2 (£1.20), though prices will differ for each movie. see:YouTube Is Said to Be Near a Major Film Rental Deal
A two-year effort by YouTube, owned by Google, to get major Hollywood studios to offer their new-release movies for rental is coming closer to reality.Sony Pictures Entertainment, Universal Pictures and Warner Brothers have agreed to rent movies via YouTube, according to two studio executives who spoke on condition of anonymity because they said YouTube wanted to make the announcement. Rental fees are expected to be comparable to those charged by rivals like iTunes.

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