Channel 4 is one of several UK broadcasters that have struck a deal with the video-sharing site YouTube to split advertising revenue in a trial that will see pre-roll advertising run around TV shows and clips on the site.YouTube is to launch the trial with existing partners Channel 4, BBC Worldwide, National Geographic, ITN and Discovery Networks.
http://www.guardian.co.uk/media/2009/may/21/youtube-channel-4-pre-roll-advertising-trial
YouTube strikes deal with UK broadcasters to test pre-roll ads
Channel 4 is one of several UK broadcasters that have struck a deal with the video-sharing site YouTube to split advertising revenue in a trial that will see pre-roll advertising run around TV shows and clips on the site.