YouTube Recasts for New Viewers: Google Plans to Organize Site Around ‘Channels,’ Fund Original Content as TV and Web Converge

Google Inc. is working on a major overhaul of YouTube as it tries to position itself for the rise of televisions that let people watch online video in their living rooms, according to people familiar with the matter.YouTube is looking to compete with broadcast and cable television, some of these people said, a goal that requires it to entice users to stay on the website longer, and to convince advertisers that it will reach desirable consumers.To read this Wall Street Journal report in full, see:
online.wsj.com/article/SB10001424052748704013604576247060940913104.html

Leave a Reply

Your email address will not be published.

This site uses Akismet to reduce spam. Learn how your comment data is processed.