YouTube drives video viewing to record month

[IDG] People in the U.S. viewed a record 16.8 billion videos online in April, a 16% increase over March, due in large part to a “surge” in usage at YouTube, according to comScore.Google sites again ranked first with 6.8 billion videos viewed, for a commanding 41% of the market and a 15% increase compared with March. More than 99% of Google sites’ videos are viewed at YouTube, comScore said Thursday. see:Americans Viewed a Record 16.8 Billion Videos Online in April Driven Largely by Surge in Viewership at YouTube [news release]
comScore, a leader in measuring the digital world, today released April 2009 data from the comScore Video Metrix service, showing that U.S. Internet users viewed 16.8 billion online videos during the month, representing an increase of 16 percent versus March. A significant increase in video viewing at YouTube during April contributed to the month’s sizeable gains.Google Sites Accounts for 41 Percent of U.S. Online Video MarketIn April, Google Sites once again ranked as the top U.S. video property with 6.8 billion videos viewed (40.7 percent online video market share), a 15-percent increase versus March. accounted for more than 99 percent of all videos viewed at the property. Fox Interactive Media ranked second with 513 million videos (3.1 percent), followed by Hulu with 397 million (2.4 percent) and Yahoo! Sites with 355 million (2.1 percent).Google Sites Reaches Record Video AudienceNearly 152 million U.S. Internet users watched an average of 111 videos per viewer in April. Google Sites reached an all-time high of 107.9 million video viewers during the month. Fox Interactive Media ranked second with 58.8 million viewers, followed by Yahoo! Sites (45.4 million) and Hulu (40.1 million).Other notable findings from April 2009 include:

  • 78.6 percent of the total U.S. Internet audience viewed online video.
  • The average online video viewer watched 385 minutes of video, or 6.4 hours.
  • 107.1 million viewers watched 6.8 billion videos on (63.5 videos per viewer).
  • 49 million viewers watched 387 million videos on (7.9 videos per viewer).
  • Hulu accounted for 2.4 percent of videos viewed, but 4.2 percent of all minutes spent watching online video.
  • The duration of the average online video was 3.5 minutes.

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