YouTube Adds More Scrutiny to Top-Tier Videos

The decade-plus evolution of YouTube from repository of cat videos and pirated content to potential TV replacement hit a road bump last year when marketers discovered their advertisements were showing up next to extremist videos and other unsavory content.

Ever since, YouTube has been scrambling to come up with new policies that give advertisers more control over where their ads go and provide additional assurance that the videos on the online service are better screened.

On Tuesday in a blog post, YouTube said it had altered the threshold for which videos can accept advertisements and pledged more human oversight of its top-tier videos. If that sounds familiar, that’s because YouTube has made similar promises in the past.

Also see:

Google Tightens YouTube Rules to Clean It Up for Advertisers
Google is making the biggest changes to the advertising rules on YouTube since the video site’s inception, another attempt to clean up its content and answer persistent complaints from advertisers.

YouTube again revises rules to protect advertisers from offensive content
Alphabet Inc's Google is making its second attempt in less than a year to protect advertisers on its YouTube user channels from being associated with videos featuring violence, gore or bad language.

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