In a new study of the most downloaded apps for children ages 5 and younger, researchers found advertising in almost all of them.
Many developers market apps for children as being educational. So Jenny Radesky, a pediatrician who wrote the American Academy of Pediatrics guidelines for children and media, wanted to check that out.
“One of my big concerns about why apps might not be educational was because of the presence of distracting features such as banner ads that sit along the top of the screen and which contain stimuli that are irrelevant to the learning objective,” Dr. Radesky said. “And we were expecting to see those.”
She was not expecting all the rest.