You Say Hulu. I Say Lulu. Let’s Take the Thing to Court.

The article in part says: In the lawsuit, Lulu’s founder, Bob Young, accused the media giants of unfair competition and cyberpiracy. “Widespread consumer confusion will occur and Lulu will be irreparably harmed,” Mr. Young said in the complaint. Robert Thompson, a professor of media and popular culture at Syracuse University, is not so sure consumers will be confused by the two names. He is sure that he does not like the name Hulu, saying, “The communication revolution is finally here and its name is Hulu? Seriously?

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