You Know You Can’t Live Without Apple’s Latest Glass Rectangle

Philip W. Schiller, Apple’s vice president for marketing, strode across the stage of the California Theater in San Jose last week trumpeting the virtues of new Apple products. As he caressed the side of the latest iMac personal computer, he noted how thin it was — five millimeters, 80 percent thinner than the last one. Then he said, with an air of surprise, as if he’d just thought of it: “Isn’t it amazing how something new makes the previous thing instantly look old?”Umm, yes, Mr. Schiller, you design your products that way. It’s part of a strategy that Apple has perfected. How else can the company persuade people to replace their perfectly fine iPhone, iPad, iMac and iEverything else year after year?
http://bits.blogs.nytimes.com/2012/10/28/disruptions-you-know-you-cant-live-without-apples-latest-glass-rectangle/

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