Yahoo!’s options – Deconstructing Jerry: A subtle gesture by Yahoo! allows Microsoft to keep things polite, for now

Yahoo!’s options – Deconstructing Jerry: A subtle gesture by Yahoo! allows Microsoft to keep things polite, for now
Thirteen years ago a great many people first saw the internet through “Jerry’s Guide to the World Wide Web”. It was a list of cool websites, maintained by Jerry Yang and David Filo, two friends who really should have been studying for their graduate programme in electrical engineering at Stanford University. Out of truancy came a hit. Never too serious, they renamed their list Yahoo!, for “Yet Another Hierarchical Officious Oracle”, and soon were smiling for the cameras through piles of old pizza boxes. They personified everything young and fun about the fledgling web, a loveable antidote to that darker technological force, Microsoft, which was stifling the first popular web browser, Netscape, just as Yahoo! went public in 1996.

There are worse fates for Mr Yang than selling. He is 39, recently became a father, and he has a promising golf game. He is reluctant to cave in to Microsoft, but he probably has no choice, given his duty to his shareholders. He needs to explore all the alternatives and put up a bit of a struggle first, if only for the sake of his own pride. As any parent knows, the most painful part is always letting go.
http://www.economist.com/business/displaystory.cfm?story_id=10853551

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