Yahoo has agreed a deal with Google which will see Yahoo use the search engine giant’s advertising technology.Under the agreement, Google ads will appear alongside some Yahoo search results in the US and Canada.The announcement came after Yahoo said it had failed to persuade Microsoft to renew its bid to buy all of the internet company.Recent talks concluded after Yahoo rejected a Microsoft proposal to buy just its online search business.
http://news.bbc.co.uk/2/hi/business/7451946.stmYahoo spurns Microsoft for advertising deal with Google
Yahoo cut off all merger talks with Microsoft last night as it clinched a search advertising deal with Google.Yahoo said the ending of talks, which had been off and on since Microsoft made its approach public in January, had come after Microsoft made it clear in a meeting on Sunday that it was no longer interested in buying the company outright, even at the price of $33 per share which Microsoft had last suggested. That would have valued Yahoo at up to $47.5bn (£23.5bn).
http://www.guardian.co.uk/business/2008/jun/13/yahoo.microsoftYahoo partners with Google on ads after Microsoft talks fall apart
Microsoft’s four-month-long courtship of Yahoo has finally thrown Yahoo into the arms of their biggest common rival, Google.Google and Yahoo said Thursday that they had reached an agreement under which Google would deliver ads next to some of Yahoo’s search results and on some of its Web sites in the United States and Canada.
http://iht.com/articles/2008/06/13/technology/13yahoo.php
http://www.nytimes.com/2008/06/13/technology/13yahoo.html