Itâs one of the more generic of the generic TLDs to launch. So it will be interesting to see how successful it is when General Availability commences. For now though .xyz is launching into a 60 day end-date Sunrise on 20 March and is inviting brands registered with the TMCH to exclusively register their trademarks before General Availability.
CentralNic is backing the gTLDâs launch with a multi-million dollar ad campaign and proactive marketing that is hoped will drive high-volume registrations.
The gTLD is being marketed as a mass-market, affordable and completely unrestricted and CentralNic is expecting over one million domain name registrations expected in the first year.
Suggestions for use of .xyz domain names are as corporate websites, new product pages, micro and promotional sites, recruiting portals and other business support services.
Priority registration will be given to Trademark Holders during the 10 day Landrush following Sunrise to secure related names and variations for a one time application fee.