XYZ Launches .QUEST and Beauty gTLDs

The XYZ Registry recently launched Sunrise periods for five recently acquired new gTLDs – .quest and four new gTLDs for the beauty industry – .Beauty, .Hair, .Skin and .Makeup. Registrations for trademark holders commenced 1 December while General Availability will commence on 2 March.

The .quest new gTLD was originally delegated to Quest ION IT, the IT division of the QI Group and operates the core IT eCommerce and enterprise platforms for QNET, QI’s flagship direct selling entity, and provides IT services and consultations to other entities of the group in other industries, such as, event management, hospitality, and education. They have offices in a number of Asian countries including Hong Kong, Malaysia, the Philippines, Thailand and Sri Lanka.

.quest is being pushed as the domain that proves to your audience that you will lead them to the destination they’re seeking. It’s aimed at gurus, experts and authorities in any field.

The four new gTLDs aimed at the beauty industry were originally delegated to L’Oréal, the world’s largest cosmetics company headquartered in France. It is the world’s largest cosmetics company and has concentrates on hair colour, skin care, sun protection, make-up, perfume and hair care. The applications were not without controversy being subject to GAC Early Warnings due to “L’Oréal seeking exclusive access to common generic string … that relates to a broad market sector.”

.Beauty, .Hair, .Skin, and .Makeup are the first new gTLDs made to serve the booming beauty industry. The global cosmetic products market was valued at $532 billion in 2017 and is expected to reach a market size of $805 billion by 2023 according to the XYZ Registry.

Beauty retailers aren’t the only businesses that can benefit from these new domains. There are 1.3 million hair stylists, barbers, and other hair care professionals in the United States alone. Domains are expected to be available from registrars for around $15 to 20 per year meaning a beauty brand could utilise .Beauty, .Hair, .Skin, and .Makeup to attract niche and mass markets with modern, industry-specific domain names.

“We are excited to launch these beautiful domain extensions to help small businesses and entrepreneurs tap the global beauty market,” says XYZ CEO Daniel Negari. “These extensions will give millions of beauty brands and professionals the chance to get a modern, memorable, industry-specific domain name.”

Between Sunrise and General Availability will be an Early Access Period for the five new generic top-level domains where the general public will get their first opportunity to register their most desired domain names. During this period application fees start high on the first day and decrease over time until the domains go into General Availability.

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