World’s Biggest Domain Name and Internet Traffic Conference Announces T.R.A.F.F.I.C. East 2007

[news release] T.R.A.F.F.I.C. announced T.R.A.F.F.I.C. East 2007, October 9-13, 2007 in Hollywood, Florida. Presented by the World Association of Domain Name Developers, the conferences, held at three different locations annually, bring together domain owners, search engine companies, leading registrars, pay-per-click aggregators, sponsors, Wall Street investors, the financial and advertising communities as well as analysts and experts on targeted Internet traffic for stimulating discussions of strategies, best practices, trends and networking.Undeniably, the domain channel has become a major marketing industry. According to Fabulous Research, $400 million in advertising dollars were spent via the domain channel in 2006. Major search engines rely on domain traffic for over 10% of their traffic volume. Moreover, ten million .com marketing websites are controlled by domain portfolio owners. Nearly 800 businesspeople attended the recent, highly successful T.R.A.F.F.I.C. New York City show in June, during which over $12 million in domain names changed hands in only 3.5 hours!In addition to informative presentations from domain channel and financial experts on Internet traffic, brand value, domain acquisition, portfolio management, revenue options, development, analytics, risk mitigation, security valuation, sales and more, the primary focus of T.R.A.F.F.I.C. East 2007 will be verticals. These key verticals, for which domain owners host substantial traffic, include, travel, real estate, gaming, financial — any business from Main St. to Wall Street. A full list of events, topics and key speakers is available at”The domain industry continues to evolve rapidly,” says Rick Schwartz, cofounder of T.R.A.F.F.I.C. and WADND. “The serious businesspeople who have invested hundreds of millions in the backbone of the Internet, which includes domainers, know that today’s strategies and investment opportunities may not be as important in a few months. We’ve all learned so much about different types of website traffic, what surfers look for and what translates into sales. Anyone who owns domains, buys and sells Internet traffic, has Pay-Per- Click (PPC) or search-related companies should come to learn and share at T.R.A.F.F.I.C., including investors, major advertisers, IP attorneys and those at the store level on Main Street.”The climax of every T.R.A.F.F.I.C. conference is the largest live domain auction in the world, hosted by and its CEO, Monte Cahn. The auction at the recent T.R.A.F.F.I.C. East show included one domain that went for $3 million and another for $1.8 million. In all, more than half of all the domains offered were sold.For the third straight show is our overall Diamond Sponsor. Other major sponsors include, Klickers,, Sedo, NameMedia, Casale Media,, EuroDNS and many others.Every year at the fall conference T.R.A.F.F.I.C. recognizes the company deemed to have best demonstrated an understanding of the use of domains and the Internet. Dubbed the “We Get It” award, the 2006 winner was News Corp. The nomination process is currently in progress and is open to any organization in any industry among the 1,800 invited to the conference. The criteria for consideration is informal, with the awards open to companies that have proven their grasp of the power of Internet by attracting visitors, increasing sales and beating competitors in terms of Internet marketing. Five finalists will be named September 24, with the winner announced at T.R.A.F.F.I.C. East in Miami. Additionally, awards are presented to the Domainer of the Year, Sponsor of the Year, and Best Domain Solution. New members are elected to the Domain Hall of Fame, and the WADND Seal of Approval is bestowed upon registrars who have met certain criteria that prove their commitment to protecting the interests of domain investors.To request an invitation to T.R.A.F.F.I.C., or to inquire about speaking or sponsorship opportunities, please send email to or fill out our form available at

About T.R.A.F.F.I.C.

Presented by the World Association of Domain Name Developers, Inc. (WADND), T.R.A.F.F.I.C. is the domain industry’s premier conference. Three times per year T.R.A.F.F.I.C. brings together domain owners, search engine companies, leading registrars, pay-per-click aggregators, sponsors, Wall Street investors, the banking, financial and advertising communities as well as analysts, developers and experts on targeted traffic. An invitation-only event, conference attendees collectively control over 10 million domain names and host tens of millions of unique visitors to their websites every day. The Internet’s biggest companies support and participate in T.R.A.F.F.I.C., including Google, Yahoo!,, Marchex, TrafficZ,, and many others. Legendary “domain king” Rick Schwartz and Howard Neu, a prominent Intellectual Property attorney and former three-term mayor of North Miami, Florida co-founded and manage the event through their company, the World Association of Domain Name Developers, Inc. (WADND). Corporate headquarters are located at 1152 N. University Drive, Suite 201, Pembroke Pines, Florida, 33024. For more information, send email to or visit us at

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