It may be a little late to the game, but business travel is now the subject of a variety of blogs.In the last two years, companies in the travel business including Starwood Hotels and Resorts, Marriott International, Delta Air Lines and Southwest Airlines have introduced blogs to promote their products and brand images, as have business travelers who want to narrate experiences and share complaints.One of the newest sites useful to business travelers is BoardingArea.com, a portal created by Randy Petersen, the frequent-flier program expert and founder of the online forum FlyerTalk. BoardingArea is essentially a directory to blogs that address issues of interest to business travelers.According to Forrester Research, in the second quarter of 2007, 21 percent of business travelers who use the Internet read blogs, not just ones about business travel, but also those involving sports, business, finance and other topics. “This indicates that organizing a portal for business travel blogs, especially with good content, means the site has potential,” said Henry H. Harteveldt, travel analyst for Forrester, a research firm.
http://www.nytimes.com/2008/01/29/business/29blog.html