Will New Regulations Kill Pharma Ads On Google?

Google executives have singled out health as an ad category that has been performing well. “Health, for example, has seen strong growth in the U.S. and it’s now one of our largest verticals,” Jonathan Rosenberg, Google’s senior vice president for product management, said in his introductory remarks on the company’s earnings call Thursday.But government scrutiny is threatening that golden goose, and Google may have to get creative to figure out a solution. Earlier this month, the Food and Drug Administration warned 14 major pharmaceutical companies that their search-engine ads were misleading, largely because of their brevity.

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