Wikinomics – Don Tapscott and Anthony D. Williams [book extract]

WikinomicsWikinomics by Don Tapscott and Anthony D. Williams looks at how companies are beginning to use mass collaboration of knowledge to gain success.Citing many examples of successful and surprising projects, the authors explain how big businesses could harness external expertise by engaging directly with and rewarding participation from their customers, users and a wide pool of informed contributors – a method of epitomised by the online encyclopaedia ‘Wikipedia’, where entries are written and edited by users. ‘Crowdsourcing’ rather than ‘outsourcing’ as they put it.

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