Why Facebook’s Search Engine Won’t Be Anything Like Google’s

Trying to match Google’s immense index of the Web would be very costly — but Facebook could instead build search on top of the data we’ve already given it.When Facebook founder Mark Zuckerberg mentioned during an interview last month that he wanted to build a search engine, headline writers instantly put leading search engine Google on notice. Yet, while Larry and Sergey are probably watching closely, the technology and data at Facebook’s disposal suggest the company will most likely create something fundamentally different from Google’s search service.Facebook lacks the comprehensive index of the Web that it would need to equal Google’s ability to match queries with Web pages — and it would have to invest a lot to create one.

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