Why Facebook’s News Experiment Matters to Readers

Facebook’s new plan to host news publications’ stories directly is not only about page views, advertising revenue or the number of seconds it takes for an article to load. It is about who owns the relationship with readers.Tech companies have always stepped on one another’s toes to try to become people’s gateway to the digital world — the only place people need to go to get what they want. It’s why Google, a search engine, started a social network and why Facebook, a social network, started a search engine. It’s why Amazon, a shopping site, made a phone and why Apple, a phone maker, got into shopping.
http://www.nytimes.com/2015/05/15/upshot/how-facebooks-experiment-changes-the-news-and-how-it-doesnt.htmlAlso see:For legacy media publications, Facebook experiment is a tricky one
Something happened this past week that you almost certainty didn’t notice. Nine media organizations — the New York Times, BuzzFeed and National Geographic among them — began publishing their content directly into the Facebook news feed through a program called Instant Articles.So what, you say? I already read most of my news on Facebook. Yes. True. But typically what you were doing was reading a blurb of news from, say, the New York Times, and then, if interested, you clicked on a Times link, which opened a browser that took you to the Times’s site. No longer. Now, that entire process — for select articles — will happen within the Internet walls of Facebook.

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