Apple made a choice in selecting AT&T. Steve Jobs could have used the immense leverage Apple had in launching the iPhone to demand concessions that changed the wireless market. He did not.
http://www.huffingtonpost.com/michael-kieschnick/why-buying-the-iphone-is-_b_54689.html
Why Buying the iPhone is a Reactionary Act
Apple made a choice in selecting AT&T. Steve Jobs could have used the immense leverage Apple had in launching the iPhone to demand concessions that changed the wireless market. He did not.