BitTorrent — perhaps best known in the tech world for providing the Internet plumbing for Pirate Bay, a notorious site frequently used to illegally share copyrighted material — is now making a play for the mainstream.Travelers on both coasts are being greeted by BitTorrent Inc. ads that are in line with traditional Madison Avenue marketing: “Your Data Belongs to You,” reads one such billboard on New York City’s TriBeCa neighborhood. Reads another, in San Francisco’s SoMa, “People > Servers,” using the mathematical symbol for “greater than.”
www.washingtonpost.com/blogs/the-switch/wp/2014/08/14/why-bittorrent-is-selling-itself-like-potato-chips/