Smartphone users tend to hold strong opinions about the various mobile platforms out there, often displaying feverish loyalty to the one they use and outright disdain for all others. That’s particularly evident these days in the competition between iPhone and Android, of course, fueled by Android’s rapid ascendance in the marketplace.There are clearly compelling reasons for using both platforms, or there wouldn’t be much reason for a “war” over which is best. British firm ICM Research, however, set out last fall to better understand Android users’ perceptions of their phones, and it recently published a white paper including the resulting data.To read this PC World report in full, see:
www.pcworld.com/businesscenter/article/217021/.html
Why Android Users Are Such a Happy Lot
Smartphone users tend to hold strong opinions about the various mobile platforms out there, often displaying feverish loyalty to the one they use and outright disdain for all others. That’s particularly evident these days in the competition between iPhone and Android, of course, fueled by Android’s rapid ascendance in the marketplace.