Who owns the content on social media?

Know your rights and stay on top of evolving terms of service when using social media, says Professor Kathy Bowrey from UNSW Law.

‘What’s on your mind?’ asks Facebook. You upload a photo of yourself posing on a secluded beach in the Greek Islands and enter the caption, ‘Just another day in paradise’. You hit ‘post’. Voila! Your content is now available for all your friends and family to see. Depending on your privacy settings, your content may also be available to strangers and people who aren’t even on Facebook.

Did you know that while technically you retain ownership of that content, you have also allowed Facebook to store, copy and share it with others, such as service providers? In other words, you have now lost exclusive control over the use of that content.

Leave a Reply

Your email address will not be published. Required fields are marked *