White House, Consumers in Mind, Offers Online Privacy Guidelines

The Obama administration on Wednesday outlined a set of online privacy principles that officials said would help consumers control the use of their personal data gleaned from Internet searches.The framework for a new privacy code moves electronic commerce closer to a one-click, one-touch process by which users can tell Internet companies whether they want their online activity tracked.
http://www.nytimes.com/2012/02/23/business/white-house-outlines-online-privacy-guidelines.htmlAlso see:Web Firms to Adopt ‘No Track’ Button
A coalition of Internet giants including Google Inc. has agreed to support a do-not-track button to be embedded in most Web browsers — a move that the industry had been resisting for more than a year.The reversal is being announced as part of the White House’s call for Congress to pass a “privacy bill of rights,” that will give people greater control over the personal data collected about them.
http://online.wsj.com/article/SB10001424052970203960804577239774264364692.htmlVoluntary guidelines for Web privacy backed by Obama administration
The Obama administration on Thursday announced voluntary guidelines for Web companies to protect consumers’ privacy online, a win for Google, Facebook and other Internet giants that have fought against heavier federal mandates.The White House did not include a much-debated “do not track” rule that would have forced companies to offer users the choice of stopping advertisers from tracking their activities across the Web. While the Obama administration will not require the technology, Web firms, including Google, Yahoo!, Microsoft and AOL have agreed to voluntarily embed “do not track” buttons in Web browsers, government officials said.
www.washingtonpost.com/business/technology/obama-administration-backs-voluntary-guidelines-for-web-privacy/2012/02/22/gIQAFHLWUR_story.htmlGoogle, Microsoft, Yahoo and AOL back US ‘consumer privacy bill of rights’
Google, Microsoft, Yahoo and AOL say they will sign up to a “consumer privacy bill of rights”, announced on Thursday by the Obama administration in a move that would bring US law closer to European data protection principles.The idea would bring stronger privacy protections for consumers, as mobile gadgets, internet services and other tools get better at tracking what you do and where you go.

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