When You Can’t Tell Web Suffixes Without a Scorecard

On the Web, there’s no place like .home.But there soon may be, along with hundreds of other new Internet address suffixes like .bible, .blog, .family, .game, .gay and .pizza.Since last summer, the Internet Corporation for Assigned Names and Numbers, or Icann, a nonprofit entity that coordinates the Internet address system, has vetted and initially approved 1,574 applications for new “top-level domains” — the letters to the right of the dot. The premise is to give companies and consumers seeking secondary-level domain names — the janedoe in janedoe.com — options beyond the 22 top-level generic suffixes like .com and .biz that are currently available.
http://www.nytimes.com/2013/08/18/technology/when-you-cant-tell-web-suffixes-without-a-scorecard.htmlAlso see:Companies move to protect their brands as new domain names become available
The race to snap up a fresh batch of Internet addresses is spawning a new round of disputes as businesses scramble to secure exclusive rights to words that represent their brand — or at least prevent their competitors from doing so. One of the latest squabbles pitted California-based DirecTV against its chief satellite TV rival Dish DBS, a subsidiary of Colorado-based Dish Network.

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