When the Privacy Button Is Already Pressed

It could usher in a new era of online privacy. Or it might bowdlerize the Internet as we know it.Then again, it might do almost nothing at all.The item in question is Microsoft’s latest version of its Internet Explorer browser, scheduled to be available to consumers in late October, packaged with Windows 8. The browser comes with an option called “do not track.” It lets users indicate whether they’d like to see ads tailored to them by companies that track their online browsing histories — or whether they’d rather not have their online activities tracked, recorded, analyzed and stored for marketing purposes.

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