Is Google about to do to online privacy what body scanners did to airline travelers?It might seem that way given the reaction to a bit of news that, intentionally or not, leaked out of Google last week.Google is considering using anonymous identifiers to track consumers’ browsing habits online. This technology could eventually take the place of the controversial “cookies” that marketing outfits now plant on our computers to track where we go on the Web and then pitch us related products.
http://online.wsj.com/article/SB10001424052702304795804579099463542805166.html
When Google Brainstorms, Online World Shudders – Considering Using a ‘Super Cookie’ to Track Browsing Habits
… Google is considering using anonymous identifiers to track consumers’ browsing habits online. This technology could eventually take the place of the controversial “cookies” that marketing outfits now plant on our computers to track where we go on the Web and then pitch us related products.