WhatsApp drops $1 subscription, studies making businesses pay

The world’s most popular messaging service, WhatsApp, is dropping its token $1 fee still levied on some users as it experiments with making businesses pay to reach their customers, Chief Executive Jan Koum said on Monday.In addition, the Facebook-owned communications service expects in the coming months to offer complete encryption of messages, in a move to ensure the privacy of user conversations that is likely to draw further criticism from some governments.
http://in.reuters.com/article/whatsapp-subscription-fees-drop-idINKCN0UW196Also see:WhatsApp is now free (and there still won’t be adverts)
For the last few years, you’ve had to pay a subscription after 12 months. But the company says that fee is being scrapped immediately.
http://www.bbc.co.uk/newsbeat/article/35345731/whatsapp-is-now-free-and-there-still-wont-be-advertsWhatsApp drops annual 99¢ fee, vows service will remain ad-free
Facebook’s lip-service 69p ($1) annual subscription fee for its WhatsApp messaging service has been dropped by the company.

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