What’s the Real Value of Twitter for Brands?

For brands, the key objective on all social platforms remains consumer engagement. Because content-focused social promotions are a perfect means for fuelling engagement — and Twitter is an unmatched platform for broadcasting content — the opportunities for delivering promotions on this platform are enticing.So what kinds of social promotions are most successful on Twitter? Generally speaking, those that foster a sense of urgency and ask for immediate participation elicit the best results. Examples include short-term contests, instant-win sweepstakes (particularly those with multiple daily prizes), “limited-time” coupons, and voting campaigns. Social promotions that ask followers to submit brand-themed photo content or comments using hashtags also work extremely well. Moreover, brands can retweet (and share on other platforms) choice user-generated content from these campaigns, helping to meet the neverending challenge of delivering interesting, relevant, original content.
http://www.clickz.com/clickz/column/2309880/what-s-the-real-value-of-twitter-for-brands

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