What’s the point of the .asia top-level domain?

… Curb your enthusiasm at the back. Oh, you were standing up to leave? Can’t blame you. In what must have domain registrars around the world rubbing their hands with glee and ordering new yachts, we now have another TLD that nobody can quite remember asking for (is it like the gherkin in a fastburger?) which will coin it from all the companies that feel they have to register their name just to make sure that nobody else does. Which especially means all the banks and other brands, but which equally means that typosquatters and phishers can have a new way to play havoc with everyone’s lives.

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