What’s a Facebook Follower Worth? As Businesses Build Marketing Programs Around the Social Network, Some Balk at Paying a Fee to Promote Their Posts

Figuring out the value of a Facebook fan has become more complex for many small-business owners, ever since the social-media giant began asking businesses to pay to “promote” their posts.Under a program rolled out in May, businesses pay Facebook Inc. anywhere from $5 to hundreds of dollars to promote a post to the news feeds of users who have “liked” their page, plus Facebook friends of those users. The price depends on how many users a business wants to reach.
http://online.wsj.com/article/SB10000872396390444657804578048750390978708.html

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