Part 13, and the latest instalment, in this series of Michael Gilmour’s on his WhizzBang Blog asks “What parking companies need to do”. “What does a parking company need to do in order to be classified as “clean” and above reproach?” The first thing, according to Michael, is the adoption of standards.

Michael says standards need to be adopted for each of the key metrics and then far more extensive reporting of each stage in the revenue generation value chain back to the domain owner.

He gives the an example where the complete traffic to a domain (including graphics and other request) should be reported to the domain owner. This could be updated every 30 minutes as it is a known quantity that every parking company has up to the minute information for.

To read Michael’s complete article on his blog, see www.whizzbangsblog.com.