What Happens To A Brand With A .BRAND When They Change Their Company Name Asks Afnic’s Lo?c Damilaville

What happens when a Brand changes its company name, which has a .brand new gTLD, such as through a takeover, merger or just a name change? There’s currently no quick process in place to allow them to obtain a new gTLD to reflect the change. This is one of the many issues raised by Lo?c Damilaville, Market Research Manager at Afnic who manages the French ccTLD as well as 17 new gTLDs, in today’s Q&A looking at the year just gone and the year ahead.

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