The statute was meant to standardize how companies disclose their consumer data-mining practices. So far, not so much.
Millions of people in California are now seeing notices on many of the apps and websites they use. “Do Not Sell My Personal Information,” the notices may say, or just “Do Not Sell My Info.”
But what those messages mean depends on which company you ask.
Stopping the sale of personal data is just one of the new rights that people in California may exercise under a state privacy law that takes effect on Wednesday. Yet many of the new requirements are so novel that some companies disagree about how to comply with them.