Web Rankings Shakeup: It’s About Time

It was the statistic heard around the World Wide Web. Late in 2006, Web-traffic researcher comScore announced that News Corp.’s MySpace social networking site had received more monthly page views than Yahoo!, long considered the Web’s most popular destination site. Suddenly, the media and blogosphere heralded an online sea change. Portals like Yahoo that pull together content from around the Web were on the way out. Social networks were in — and where both people and advertisers needed to be.
http://businessweek.com/technology/content/jul2007/tc20070711_451666.htm

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