Warning to Australian firms on Facebook comments

Large companies that fail to remove false and misleading comments from their brands’ Facebook pages within 24 hours face potential court action, the competition watchdog has said.Companies are required to monitor comments left by the public to ensure they comply with advertising guidelines and consumer law, after a ruling by the advertising industry’s regulator last week that everything that appears on a brand’s Facebook page is advertising.
www.theage.com.au/technology/technology-news/warning-to-firms-on-facebook-comments-20120812-242vr.html
www.smh.com.au/technology/technology-news/warning-to-firms-on-facebook-comments-20120812-242vr.html

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