sells for $1m

The domain name sold for US$1 million to PriveCo, a small company selling adult goods, and is set to be one of year’s biggest sales.

Going by Ron Jackson’s Domain Name Journal year to date sales charts, the sale would currently sit in fifth place in reported sales. The year’s biggest reported sale was, selling for $9,999,950.

Certainly the domain name is a good fit for the company based in Detroit, Michigan, although they will be undoubtedly hoping the value of the domain name will lead to an increase in sales.

The seller of adult goods online currently uses as their online address, and has been successful in giving people privacy buying adult goods online for the last ten years.

They have thought about the value of the domain name, and believe will benefit them through being an instantly recognisable domain name and has a strong link to the products they sell.

Other media reports note has leased the domain name since 2002 and so have now made the jump to purchasing the domain name outright.