Viacom v Google: The $1bn battle for content

Viacom v Google: The $1bn battle for content
The article notes that YouTube will cite the Citing the Digital Millennium Copyright Act claiming “‘safe harbour’ under rules that protect web hosts from having to monitor the activities of their users – as long as they ‘expeditiously disable access to material’ when informed that it breaches copyright.” YouTube claims it takes down content when asked by copyright owners. But with bloggers and websites increasingly reproducing entire articles to “provoke debate and sell advertising on their sites” this is becoming a huge issue, but a costly one for any content creator to go after legally. To deal with this, the World Association of Newspapers “is working to create an international protocol to regulate online use of newspaper content.” The article notes that “there is an urgent need for clear case law to set guidelines – and Viacom’s case may provide this.” The case, assuming it goes to court, will have far reaching implications, some of which the article discusses.
http://news.independent.co.uk/media/article2368890.ece

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