The domain name chocolate.com was sold for US$300,000, a much smaller amount than other generic domain names, back in 2005. To read what the technology start-up has done with the domain name since its acquisition, see this article in The Economist.
The article begins:
TCHO, a small company based in a warehouse in San Francisco, sounds like a typical high-tech start-up. The brainchild of an engineer who previously worked on computer-vision systems for the space shuttle, the firm is developing âbetaâ versions of its new product. Volunteer testers are invited to submit feedback via the web. Louis Rossetto, the co-founder of Wired, a technology magazine, is on board as chief executive. All the employees have stock options. But Tcho is not about to launch a new website or mobile device; it is a technology firm that makes chocolate.
To read the rest of the article in The Economist, see economist.com/business/displaystory.cfm?story_id=11058598.
There is also an article from Business Week in 2007 on the acquisition of the domain name, see businessweek.com/magazine/content/07_26/b4040059.htm.