us: Online Newspaper Audience Rising Twice As Fast As General Internet Population: Report

Newspapers’ online audiences are rising at twice the rate of the general internet audience, according to research by Nielsen//NetRatings for the Newspaper Association of America. Among the findings of the report, based on existing and ongoing data collected in Nielsen’s @Plan survey was an average of more than 59 million people (37.6 percent of all active internet users) visited newspapers online each month during Q1, a 5.3 percent increase over the same period a year ago.

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