us: Limiting Ads of Junk Food to Children

Trix are no longer for kids — at least not on children’s television shows. But Cocoa Puffs are another matter. Trying to persuade critics the industry does not need government regulation, 11 big food companies, including McDonald’s, Campbell Soup and PepsiCo, have agreed to stop advertising to children under 12 products that do not meet certain nutritional standards. Some of the companies, like Coca-Cola, have already withdrawn all such commercials or are in the process of doing so. Others, like General Mills, said they would withdraw them over the next year or so, while a handful agreed to expand their self-imposed bans to radio, print and Internet advertising.
http://www.nytimes.com/2007/07/18/business/18food.html

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