US ISPs endorse user opt-in on Web tracking, deflect calls for privacy laws

[IDG] Three of the four largest Internet service providers in the U.S. promised today that they will adopt policies requiring them to get meaningful permission from customers before tracking their online activities for targeted advertising purposes.But the ISPs also took the opportunity to tell federal lawmakers at a U.S. Senate committee hearing that new legislation aimed at protecting online privacy isn’t needed at this point.;1036594361

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