us: FTC Wants to Know What Big Brother Knows About You

… The growing practice of “behavioral targeting,” or sending ads to online users based on their Internet habits, is now under scrutiny by the Federal Trade Commission, whose review could shape not only Web advertising rules but the character of the Web itself.For while public interest groups argue that compiling profiles of largely unsuspecting Internet users ought to be illegal, online advertisers and publishers respond that their ad targeting tactics protect privacy and may be essential to support the free content on the Web.
www.washingtonpost.com/wp-dyn/content/article/2008/05/21/AR2008052102989.html

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