United States Approaches to Trademark Protection in Cyberspace by DOUGLAS J. SYLVESTER Arizona State University

United States Approaches to Trademark Protection in Cyberspace by DOUGLAS J. SYLVESTER Arizona State University (College of Law/Jurisprudencija (Lithuania))
In this essay, the author focusses on two areas: (i) cybersquatting and dilution; and (ii) metatagging, keywords, and initial interest confusion. Although these two areas provide only a taste of the legal issues raised by online trademark usage, they capture the basic approach that lawmakers have taken in the face of technological challenge – protect trademark owners’ interests.
http://papers.ssrn.com/sol3/papers.cfm?abstract_id=937411

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