United States Approaches to Trademark Protection in Cyberspace by DOUGLAS J. SYLVESTER Arizona State University (College of Law/Jurisprudencija (Lithuania))
In this essay, the author focusses on two areas: (i) cybersquatting and dilution; and (ii) metatagging, keywords, and initial interest confusion. Although these two areas provide only a taste of the legal issues raised by online trademark usage, they capture the basic approach that lawmakers have taken in the face of technological challenge – protect trademark owners’ interests.
http://papers.ssrn.com/sol3/papers.cfm?abstract_id=937411