Under Pay Model, Little Effect Seen on Papers’ Web Traffic

Initial findings showed that newspapers found success with a pay model by setting a conservative limit for the number of articles readers could read free each month.While newspapers around the world are anxiously asking themselves what would happen if they started charging readers to view articles online, a few answers have started to emerge.Steven Brill’s Journalism Online experiment, which developed a system that allows newspapers to charge their most regular online visitors, has analyzed its preliminary data and found on average that advertising revenue and overall traffic did not decline significantly despite predictions otherwise.
http://www.nytimes.com/2011/01/18/business/media/18brill.html