UK online content providers sign up to code of conduct to protect children

Media companies including the BBC, Channel 4, Google, Yahoo and social-networking site Bebo have signed up to a new code of conduct, to be announced today, designed to give parents more information about the suitability for children of audiovisual content available on the internet and mobile phones.The new content information guidelines have been developed by industry and the government’s independent advisory body the Broadband Stakeholder Group, backed by regulator Ofcom. For the first time, they extend the existing principles of broadcast consumer guidance across the wider new media industry.

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