UK and EU regulators are investigating Facebook over whether it is abusing its dominance in digital advertising.
It marks the first time the regulators have coordinated on a major inquiry since Brexit, and strikes at the core of Facebook’s revenues, which rely heavily on selling advertising on its platform.
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Facebook Faces Two Antitrust Inquiries in Europe
European Union and British regulators said Friday that they were beginning separate antitrust inquiries into Facebook, broadening their efforts to rein in the world’s largest technology companies.
The investigations by the European Commission, the executive arm of the 27-nation bloc, and Britain’s Competition and Markets Authority, take aim at a key business strategy used by Facebook and other large tech companies: to use their size and power in one area to enter others. Amazon took its position as the largest online retailer to become a major player in video streaming. Apple leveraged the iPhone to be one of the world’s largest mobile payments with Apple Pay. Google parlayed its dominance as a search engine into many different areas.