UK advertising rules may change to close YouTube loophole

Advertising claims made in videos on YouTube are subject to the same standards of truth and accuracy as ads that appear in traditional media, according to a US advertising watchdog. Such ads can escape the UK regulator’s remit, though.A group of advertising industry stakeholders is reviewing UK advertising rules. Its recommendations may include the extension of regulation to advertising claims on companies’ own websites, which are currently exempt, and videos that appear on sites like YouTube.
http://out-law.com/page-9614

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