The U.S. State Department chose a novel way to publicize baseball legend Cal Ripken Jr.’s appointment this week as its special sports envoy. It went on YouTube.Undersecretary of State for Public Diplomacy Karen Hughes, who appears in the video, said Thursday it was part of her campaign to bring a positive image of the United States to a skeptical global audience — particularly in the Muslim world. Children are a chief target.
http://www.usatoday.com/tech/news/2007-08-17-online-media-muslim-youth_N.htm
U.S. uses Web to reach Muslim youth
The U.S. State Department chose a novel way to publicize baseball legend Cal Ripken Jr.’s appointment this week as its special sports envoy. It went on YouTube. Undersecretary of State for Public Diplomacy Karen Hughes, who appears in the video, said Thursday it was part of her campaign to bring a positive image of the United States to a skeptical global audience — particularly in the Muslim world. Children are a chief target.