You are travelling by plane to see your newborn grandchild. As you board the aircraft, the cabin crew address you by name and congratulate you on the arrival of a bouncing baby boy. On your seat, you find a gift-wrapped blue rattle with a note from the airline.In Twitter data strategy chief Chris Moody’s vision of the future, companies surprising their customers like this could become an everyday occurrence – made possible because Twitter is listening.
http://www.theguardian.com/technology/2015/mar/18/twitter-puts-trillions-tweets-for-sale-data-miners